We developed a contemporary campaign look for the Knorr barbecue range and launched it in retail outlets as part of attention-grabbing POS advertising. Knorr’s famous chef Luigi was a likeable person to use for the promotion and immediately sparked the interest of the shoppers. Meaningful sales material that presented the promotion and new range strengthened the net sales and made the sales team and trade partners equally interested in the promotion.
An activating package of measures consisting of leaflet advertisements, free recipe booklets, competitions and giveaway campaigns with attractive prizes, such as customisable barbecue branding irons and free music downloads of the hottest barbecue hits from the cooperation partner musicload.de, ensured targeted sales support at the POS. In addition, the specially created six-pack of gourmet sauces with the most popular varieties as an exclusive promotional package whetted shoppers’ appetites for the upcoming barbecue season with Knorr.